- Bài trích
- Nhan đề: The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options /
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Tác giả CN
| Evangelidis, Ioannis | |
Nhan đề
| The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options / Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson | |
Thông tin xuất bản
| 2018. | |
Mô tả vật lý
| p. 239-253. | |
Tóm tắt
| Despite substantial prior research regarding the effect of context on choices, uncertainty remains regarding when particular context effects will be observed. In this article, the authors advance a new perspective on context-dependent choices, according to which context effects are a function of the relative advantage of one option over another and of the different strategies that decision makers evoke when making a choice. They propose that context effects resulting from the addition of a third option to a two-option set are more frequently observed when the added option is relatively similar (adjacent) to the “disadvantaged” alternative (i.e., the lower-share option) in the set. The authors conduct a series of studies to analyze the occurrence of context effects and find support for predictions related to asymmetric dominance and extremeness aversion. | |
Từ khóa tự do
| Similarity | |
Từ khóa tự do
| Asymmetric dominance | |
Từ khóa tự do
| Attraction effect | |
Từ khóa tự do
| Compromise effect | |
Từ khóa tự do
| Extremeness aversion | |
Tác giả(bs) CN
| Levav, Jonathan | |
Tác giả(bs) CN
| Simonson, Itamar | |
Nguồn trích
| Journal of Marketing Research: April 2018, - Vol. 55, No. 2. |
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| 100 | 1 |aEvangelidis, Ioannis |
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| 245 | 10|aThe Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options / |cIoannis Evangelidis, Jonathan Levav, and Itamar Simonson |
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| 260 | |c2018. |
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| 300 | 10|ap. 239-253. |
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| 520 | |aDespite substantial prior research regarding the effect of context on choices, uncertainty remains regarding when particular context effects will be observed. In this article, the authors advance a new perspective on context-dependent choices, according to which context effects are a function of the relative advantage of one option over another and of the different strategies that decision makers evoke when making a choice. They propose that context effects resulting from the addition of a third option to a two-option set are more frequently observed when the added option is relatively similar (adjacent) to the “disadvantaged” alternative (i.e., the lower-share option) in the set. The authors conduct a series of studies to analyze the occurrence of context effects and find support for predictions related to asymmetric dominance and extremeness aversion. |
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| 653 | 0 |aSimilarity |
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| 653 | 0 |aAsymmetric dominance |
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| 653 | 0 |aAttraction effect |
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| 653 | 0 |aCompromise effect |
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| 653 | 0 |aExtremeness aversion |
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| 700 | |aLevav, Jonathan |
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| 700 | |aSimonson, Itamar |
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| 773 | 0 |tJournal of Marketing Research: April 2018, |gVol. 55, No. 2. |
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