TRA CỨU
  • Bài trích
  • Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice /
Tác giả CN Swait, Joffre.
Nhan đề Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice / Joffre Swait, Jennifer Argo, and Lianhua Li.
Thông tin xuất bản 2018.
Mô tả vật lý p. 352-367.
Tóm tắt Goals are constructs that direct choice behavior by guiding a decision maker toward desirable (or away from undesirable) end states. Often, consumers are motivated to satisfy multiple goals within a single choice. Although previous research has recognized this possibility, it has not directly formulated models of choice as a multigoal problem. The authors develop such a model, referred to as the multiple-goal-based choice model, which incorporates (1) simultaneous multiple goal pursuit and (2) context-driven goal adaptation but (3) does not require a priori identification of the number or nature of the goals. Goal adaptation within a single choice instance, allied to repeated choices, is the key to empirical identification of multiple latent goals. The proposed model is tested and supported using discrete choice experimental data on digital cameras through multiple validation exercises. The model can lead to significantly different policy implications with regard to consumers’ valuation for new product designs, compared with extant utility-based choice models.
Đề mục chủ đề Marketing--Goals
Thuật ngữ không kiểm soát Mục tiêu,
Thuật ngữ không kiểm soát Choice model.
Thuật ngữ không kiểm soát Context-dependent choice.
Thuật ngữ không kiểm soát Goal adaptation.
Thuật ngữ không kiểm soát Goal-based choice.
Thuật ngữ không kiểm soát Goals.
Thuật ngữ không kiểm soát Hoàn cảnh lựa chọn.
Thuật ngữ không kiểm soát Mục tiêu lựa chọn.
Thuật ngữ không kiểm soát Thích ứng mục tiêu,
Tác giả(bs) CN Argo, Jennifer.
Tác giả(bs) CN Li, Lianhua.
Nguồn trích Journal of Marketing Research:- June 2018, Vol. 55, No. 3.
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039|a20200717154059|bhuongnt|c20200717154044|dhuongnt|y20181010100733|zhuett
0410 |afre
044 |afr
1001 |aSwait, Joffre.
24510|aModeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice / |cJoffre Swait, Jennifer Argo, and Lianhua Li.
260|c2018.
30010|ap. 352-367.
520 |aGoals are constructs that direct choice behavior by guiding a decision maker toward desirable (or away from undesirable) end states. Often, consumers are motivated to satisfy multiple goals within a single choice. Although previous research has recognized this possibility, it has not directly formulated models of choice as a multigoal problem. The authors develop such a model, referred to as the multiple-goal-based choice model, which incorporates (1) simultaneous multiple goal pursuit and (2) context-driven goal adaptation but (3) does not require a priori identification of the number or nature of the goals. Goal adaptation within a single choice instance, allied to repeated choices, is the key to empirical identification of multiple latent goals. The proposed model is tested and supported using discrete choice experimental data on digital cameras through multiple validation exercises. The model can lead to significantly different policy implications with regard to consumers’ valuation for new product designs, compared with extant utility-based choice models.
650 |aMarketing|xGoals
6530 |aMục tiêu,
6530 |aChoice model.
6530 |aContext-dependent choice.
6530 |aGoal adaptation.
6530 |aGoal-based choice.
6530 |aGoals.
6530 |aHoàn cảnh lựa chọn.
6530 |aMục tiêu lựa chọn.
6530 |aThích ứng mục tiêu,
7001 |aArgo, Jennifer.
7001 |aLi, Lianhua.
7730 |tJournal of Marketing Research:|g June 2018, Vol. 55, No. 3.
890|a0|b0|c0|d0

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