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Bài trích
Nhan đề: Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions /

Tác giả CN	Chang, Hannah H.
Nhan đề	Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions / Hannah H. Chang, Iris W. Hung.
Thông tin xuất bản	2018.
Mô tả vật lý	p. 586-599.
Tóm tắt	The authors propose that consumers’ increased self-focused attention promotes their relative reliance on affective feelings when they make decisions. The authors test this hypothesis in a variety of consumption domains and decision tasks, including real-life, consequential charitable donations. Consistent support from five experiments with more than 1,770 participants shows that (1) valuations of the decision outcome increase when consumers with high (low) self-focus adopt a feeling-based (reason-based) strategy. The hypothesized effect of self-focus on relative reliance on feelings in decision making is (2) moderated by self-construal. Furthermore, greater attention to the self (3) increases evaluations of products that are affectively superior but (4) decreases evaluations of products that are affectively inferior and (5) exerts little influence on evaluations of products that are less affective in nature (i.e., utilitarian products). Finally, self-focused attention (6) amplifies a decision bias typically attributed to feeling-based judgments, known as scope-insensitivity bias, in a hypothetical laboratory study and in a real-life, consequential charitable donation. Theoretical and marketing implications are discussed.
Thuật ngữ chủ đề	Marketing-Consumer
Từ khóa tự do	Affect.
Từ khóa tự do	Ảnh hưởng.
Từ khóa tự do	Judgment.
Từ khóa tự do	Self.
Từ khóa tự do	Cảm giác.
Từ khóa tự do	Feeling.
Từ khóa tự do	Self-focus.
Tác giả(bs) CN	Hung, Iris W.
Nguồn trích	Journal of Marketing Research- August 2018, Vol. 55, No. 4.


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100	1 \|aChang, Hannah H.
245	10\|aMirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions / \|cHannah H. Chang, Iris W. Hung.
260	\|c2018.
300	10\|ap. 586-599.
520	\|aThe authors propose that consumers’ increased self-focused attention promotes their relative reliance on affective feelings when they make decisions. The authors test this hypothesis in a variety of consumption domains and decision tasks, including real-life, consequential charitable donations. Consistent support from five experiments with more than 1,770 participants shows that (1) valuations of the decision outcome increase when consumers with high (low) self-focus adopt a feeling-based (reason-based) strategy. The hypothesized effect of self-focus on relative reliance on feelings in decision making is (2) moderated by self-construal. Furthermore, greater attention to the self (3) increases evaluations of products that are affectively superior but (4) decreases evaluations of products that are affectively inferior and (5) exerts little influence on evaluations of products that are less affective in nature (i.e., utilitarian products). Finally, self-focused attention (6) amplifies a decision bias typically attributed to feeling-based judgments, known as scope-insensitivity bias, in a hypothetical laboratory study and in a real-life, consequential charitable donation. Theoretical and marketing implications are discussed.
650	10\|aMarketing\|xConsumer
653	0 \|aAffect.
653	0 \|aẢnh hưởng.
653	0 \|aJudgment.
653	0 \|aSelf.
653	0 \|aCảm giác.
653	0 \|aFeeling.
653	0 \|aSelf-focus.
700	\|aHung, Iris W.
773	0 \|tJournal of Marketing Research\|gAugust 2018, Vol. 55, No. 4.
890	\|a0\|b0\|c0\|d0

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