- Sách
- Ký hiệu PL/XG: 658.802 SWE
Nhan đề: The analytical marketer :
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DDC
| 658.802 | |
Tác giả CN
| Sweetwood, Adele | |
Nhan đề
| The analytical marketer : how to transform your marketing organization / Adele Sweetwood. | |
Thông tin xuất bản
| Boston, Massachusetts : Harvard Business Review Press,2016 | |
Mô tả vật lý
| xi, 181 p. ; 25 cm. | |
Phụ chú
| Sách quỹ Châu Á | |
Tóm tắt
| The Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the senior global vice president of marketing for SAS, The Analytical Marketer is based on firsthand experience. Challenged to change by its company's own analytical products, the SAS marketing organization was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide to creating a set of best practices and a new marketing culture that thrives on and adds value through data and analytics | |
Thuật ngữ chủ đề
| Marketing-Technological innovations | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Đổi mới công nghệ | |
Từ khóa tự do
| Quản lí tiếp thị | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Technological innovations | |
Từ khóa tự do
| Tiếp thị | |
Địa chỉ
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| 005 | 202105061022 |
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| 008 | 081223s2016 vm| vie |
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| 009 | 1 0 |
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| 020 | |a9781625278456 |
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| 035 | |a936347584 |
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| 039 | |a20241125195047|bidtocn|c20210506102204|danhpt|y20190928093526|zanhpt |
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| 041 | 0 |aeng |
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| 044 | |aenk |
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| 082 | 04|a658.802|bSWE |
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| 100 | 1|aSweetwood, Adele |
|---|
| 245 | 10|aThe analytical marketer : |bhow to transform your marketing organization / |cAdele Sweetwood. |
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| 260 | |aBoston, Massachusetts : |bHarvard Business Review Press,|c2016 |
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| 300 | |axi, 181 p. ; |c25 cm. |
|---|
| 500 | |aSách quỹ Châu Á |
|---|
| 520 | |aThe Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the senior global vice president of marketing for SAS, The Analytical Marketer is based on firsthand experience. Challenged to change by its company's own analytical products, the SAS marketing organization was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide to creating a set of best practices and a new marketing culture that thrives on and adds value through data and analytics |
|---|
| 650 | 10|aMarketing|xTechnological innovations |
|---|
| 653 | 0 |aMarketing |
|---|
| 653 | 0 |aĐổi mới công nghệ |
|---|
| 653 | 0 |aQuản lí tiếp thị |
|---|
| 653 | 0 |aManagement |
|---|
| 653 | 0 |aTechnological innovations |
|---|
| 653 | 0|aTiếp thị |
|---|
| 852 | |a100|bTK_Tiếng Anh-AN|j(1): 000113421 |
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| 890 | |a1|b0|c0|d0 |
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000113421
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658.802 SWE
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