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Ký hiệu PL/XG: 658.4012 GUP
Nhan đề: Driving digital strategy :

DDC	658.4012
Tác giả CN	Gupta, Sunil,
Nhan đề	Driving digital strategy : a guide to reimagining your business / Sunil Gupta.
Thông tin xuất bản	Boston, Massachusetts : Harvard Business Review Press,2018
Mô tả vật lý	viii, 267 p. ; 25 cm.
Phụ chú	Sách quỹ Châu Á
Tóm tắt	In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
Thuật ngữ chủ đề	Strategic planning
Thuật ngữ chủ đề	Business planning
Thuật ngữ chủ đề	Technological innovations
Từ khóa tự do	Kế hoạch kinh doanh
Từ khóa tự do	Hoạch định chiến lược
Từ khóa tự do	Đổi mới công nghệ
Từ khóa tự do	Quản trị doanh nghiệp
Địa chỉ	100TK_Tiếng Anh-AN(3): 000113443, 000117237-8


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009	1 0
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041	0 \|aeng
044	\|aenk
082	04\|a658.4012\|bGUP
100	1\|aGupta, Sunil,\|d1958-
245	10\|aDriving digital strategy : \|ba guide to reimagining your business / \|cSunil Gupta.
260	\|aBoston, Massachusetts : \|bHarvard Business Review Press,\|c2018
300	\|aviii, 267 p. ; \|c25 cm.
500	\|aSách quỹ Châu Á
520	\|aIn Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides
650	00\|aStrategic planning
650	00\|aBusiness planning
650	00\|aTechnological innovations
653	0 \|aKế hoạch kinh doanh
653	0 \|aHoạch định chiến lược
653	0\|aĐổi mới công nghệ
653	0\|aQuản trị doanh nghiệp
852	\|a100\|bTK_Tiếng Anh-AN\|j(3): 000113443, 000117237-8
890	\|a3\|b1\|c0\|d0

Dòng	Mã vạch	Nơi lưu	Chỉ số xếp giá	Loại tài liệu	Bản sao	Tình trạng
1	000113443	TK_Tiếng Anh-AN	658.4012 GUP	Sách	1
2	000117237	TK_Tiếng Anh-AN	658.4012 GUP	Sách	2
3	000117238	TK_Tiếng Anh-AN	658.4012 GUP	Sách	3	Tài liệu chỉ đọc tại Thư viện

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