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Ký hiệu PL/XG: 658.4012 JOH
Nhan đề: Reinvent your business model :

DDC	658.4012
Tác giả CN	Johnson, Mark W.
Nhan đề	Reinvent your business model : how to seize the white space for transformative growth / Mark W. Johnson.
Thông tin xuất bản	Boston, Massachusetts :Harvard Business Review Press,2018
Mô tả vật lý	xiii, 220 p. : ill. ; 25 cm.
Phụ chú	Sách Quỹ Châu Á
Tóm tắt	In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.
Thuật ngữ chủ đề	Strategic planning
Thuật ngữ chủ đề	Organizational change
Thuật ngữ chủ đề	Success in business
Thuật ngữ chủ đề	Business planning-Case studies
Từ khóa tự do	Kinh doanh
Từ khóa tự do	Kế hoạch kinh doanh
Từ khóa tự do	Hoạch định chiến lược
Từ khóa tự do	Lập kế hoạch
Địa chỉ	100TK_Tiếng Anh-AN(2): 000117201-2


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041	0 \|aeng
044	\|aenk
082	04\|a658.4012\|bJOH
100	1 \|aJohnson, Mark W.
245	10\|aReinvent your business model : \|bhow to seize the white space for transformative growth / \|cMark W. Johnson.
260	\|aBoston, Massachusetts :\|bHarvard Business Review Press,\|c2018
300	\|axiii, 220 p. : \|bill. ; \|c25 cm.
500	\|aSách Quỹ Châu Á
520	\|aIn Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.
650	0 \|aStrategic planning
650	0 \|aOrganizational change
650	0 \|aSuccess in business
650	10\|aBusiness planning\|xCase studies
653	0 \|aKinh doanh
653	0 \|aKế hoạch kinh doanh
653	0 \|aHoạch định chiến lược
653	0 \|aLập kế hoạch
852	\|a100\|bTK_Tiếng Anh-AN\|j(2): 000117201-2
890	\|a2\|b0\|c0\|d0

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1	000117201	TK_Tiếng Anh-AN	658.4012 JOH	Sách	1
2	000117202	TK_Tiếng Anh-AN	658.4012 JOH	Sách	2	Tài liệu chỉ đọc tại Thư viện

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