TRA CỨU
DDC 910.68
Tác giả CN Du Cros, Hilary
Nhan đề Cultural tourism / Hilary Du Cros, Bob McKercher
Lần xuất bản 3rd ed.
Thông tin xuất bản Abingdon, Oxon ; New York, NY : Routledge, 2020
Mô tả vật lý xv, 321p. : ill. ; 25cm.
Tóm tắt Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products
Thuật ngữ chủ đề Heritage tourism
Từ khóa tự do Du lịch di sản
Khoa Quản trị kinh doanh và du lịch
Chuyên ngành Quản trị dịch vụ du lịch và lữ hành
Môn học Du lịch Di sản
Tác giả(bs) CN McKercher, Bob
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1001 |aDu Cros, Hilary
24510|aCultural tourism / |cHilary Du Cros, Bob McKercher
250 |a3rd ed.
260 |aAbingdon, Oxon ; New York, NY : |bRoutledge, |c2020
300 |axv, 321p. : |bill. ; |c25cm.
520 |aCultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products
65000|aHeritage tourism
6530 |aDu lịch di sản
690 |aQuản trị kinh doanh và du lịch
691 |aQuản trị dịch vụ du lịch và lữ hành
692 |aDu lịch Di sản
693 |aGiáo trình
7001 |aMcKercher, Bob
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