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Tác giả CN
| Angela Xia Liu. | |
Nhan đề
| Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry / Angela Xia Liu, Jan-Benedict E.M, Steenkamp... | |
Mô tả vật lý
| tr. 507-523. | |
Tóm tắt
| While previous research has investigated various drivers of electronic word of mouth (eWOM), the firm’s offline competitive environment has not been considered. The authors explore this new horizon and examine the different effects of firms’ geographic concentration, or agglomeration, on the volume of eWOM received. They distinguish three types of agglomeration—density agglomeration (number of firms in the industry in an area), product agglomeration (overlap in product types offered by the firms in the area), and temporal agglomeration (overlap in moment of consumption). The authors develop hypotheses pertaining to the main effects of the three agglomeration types on eWOM volume, which take the form of an inverted U-shape, and the moderating effect of vertical quality differentiation. The authors test the hypotheses on the volume of eWOM generated per month on Yelp for restaurants in Phoenix, generated by 23,526 users for 2,885 restaurants over an eight-year period. The empirical results broadly support the hypotheses. | |
Đề mục chủ đề
| Restaurant Industry--Electronic Volume | |
Thuật ngữ không kiểm soát
| Dịch vụ. | |
Thuật ngữ không kiểm soát
| Chất lượng. | |
Thuật ngữ không kiểm soát
| Agglomeration. | |
Thuật ngữ không kiểm soát
| Electronic word of mouth. | |
Thuật ngữ không kiểm soát
| Quality differentiation. | |
Thuật ngữ không kiểm soát
| Services. | |
Tác giả(bs) CN
| Jan-Benedict E.M. | |
Tác giả(bs) CN
| Jurui Zhang. | |
Tác giả(bs) CN
| Steenkamp. | |
Nguồn trích
| Journal of Marketing Research- Volume 55, Issue 4 |
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| 100 | 0 |aAngela Xia Liu. |
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| 245 | 10|aAgglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry / |cAngela Xia Liu, Jan-Benedict E.M, Steenkamp... |
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| 300 | 10|atr. 507-523. |
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| 520 | |aWhile previous research has investigated various drivers of electronic word of mouth (eWOM), the firm’s offline competitive environment has not been considered. The authors explore this new horizon and examine the different effects of firms’ geographic concentration, or agglomeration, on the volume of eWOM received. They distinguish three types of agglomeration—density agglomeration (number of firms in the industry in an area), product agglomeration (overlap in product types offered by the firms in the area), and temporal agglomeration (overlap in moment of consumption). The authors develop hypotheses pertaining to the main effects of the three agglomeration types on eWOM volume, which take the form of an inverted U-shape, and the moderating effect of vertical quality differentiation. The authors test the hypotheses on the volume of eWOM generated per month on Yelp for restaurants in Phoenix, generated by 23,526 users for 2,885 restaurants over an eight-year period. The empirical results broadly support the hypotheses. |
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| 650 | 10|aRestaurant Industry|xElectronic Volume |
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| 653 | 0 |aDịch vụ. |
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| 653 | 0 |aChất lượng. |
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| 653 | 0 |aAgglomeration. |
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| 653 | 0 |aElectronic word of mouth. |
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| 653 | 0 |aQuality differentiation. |
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| 653 | 0 |aServices. |
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| 700 | 0 |aJan-Benedict E.M. |
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| 700 | 0 |aJurui Zhang. |
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| 700 | 0 |aSteenkamp. |
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| 773 | |tJournal of Marketing Research|gVolume 55, Issue 4 |
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| 890 | |a0|b0|c0|d0 |
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