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DDC
| 658.4012 | |
Tác giả CN
| Gupta, Sunil, | |
Nhan đề
| Driving digital strategy : a guide to reimagining your business / Sunil Gupta. | |
Thông tin xuất bản
| Boston, Massachusetts : Harvard Business Review Press, 2018 | |
Mô tả vật lý
| viii, 267 p. ; 25 cm. | |
Phụ chú
| Sách quỹ Châu Á | |
Tóm tắt
| In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides | |
Thuật ngữ chủ đề
| Strategic planning | |
Thuật ngữ chủ đề
| Business planning | |
Thuật ngữ chủ đề
| Technological innovations | |
Từ khóa tự do
| Kế hoạch kinh doanh | |
Từ khóa tự do
| Hoạch định chiến lược | |
Từ khóa tự do
| Đổi mới công nghệ | |
Từ khóa tự do
| Quản trị doanh nghiệp | |
Địa chỉ
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| 008 | 081223s2018 vm| vie |
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| 009 | 1 0 |
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| 020 | |a9781633692688 |
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| 039 | |a20210427160247|banhpt|c20200629110057|dtult|y20191001152308|zanhpt |
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| 082 | 04|a658.4012|bGUP |
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| 100 | 1|aGupta, Sunil,|d1958- |
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| 245 | 10|aDriving digital strategy : |ba guide to reimagining your business / |cSunil Gupta. |
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| 260 | |aBoston, Massachusetts : |bHarvard Business Review Press,|c2018 |
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| 300 | |aviii, 267 p. ; |c25 cm. |
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| 500 | |aSách quỹ Châu Á |
|---|
| 520 | |aIn Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides |
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| 650 | 00|aStrategic planning |
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| 650 | 00|aBusiness planning |
|---|
| 650 | 00|aTechnological innovations |
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| 653 | 0 |aKế hoạch kinh doanh |
|---|
| 653 | 0 |aHoạch định chiến lược |
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| 653 | 0|aĐổi mới công nghệ |
|---|
| 653 | 0|aQuản trị doanh nghiệp |
|---|
| 852 | |a100|bTK_Tiếng Anh-AN|j(3): 000113443, 000117237-8 |
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| 890 | |a3|b1|c0|d0 |
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