TRA CỨU
Tác giả CN Jannine D. Lasaleta and Joseph P. Redden.
Nhan đề When Promoting Similarity Slows Satiation: The Relationship of Variety, Categorization, Similarity, and Satiation / Jannine D. Lasaleta and Joseph P. Redden
Thông tin xuất bản 2018.
Mô tả vật lý p. 446-457.
Tóm tắt Satiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
Thuật ngữ không kiểm soát Thị trường.
Thuật ngữ không kiểm soát Similarity.
Thuật ngữ không kiểm soát Categorization.
Thuật ngữ không kiểm soát Variety.
Thuật ngữ không kiểm soát Bão hòa
Thuật ngữ không kiểm soát Hedonic consumption.
Thuật ngữ không kiểm soát Mối quan hệ của thị trường.
Thuật ngữ không kiểm soát Phân loại thị trường.
Thuật ngữ không kiểm soát Satiation.
Nguồn trích Journal of Marketing Research: - June 2018, Vol. 55, No. 3,
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0410 |aeng
044 |axxu
1001 |aJannine D. Lasaleta and Joseph P. Redden.
24510|aWhen Promoting Similarity Slows Satiation: |bThe Relationship of Variety, Categorization, Similarity, and Satiation / |cJannine D. Lasaleta and Joseph P. Redden
260|c2018.
30010|ap. 446-457.
520 |aSatiation is an ongoing marketing challenge as it continually reduces a consumer’s ability to enjoy a favored experience. The prevailing notion is that satiation increases with similarity; hence, consumers can best slow satiation by consuming stimuli that are as different as possible. We challenge this traditional (and intuitive) view and instead propose that stimuli can be so inherently different that consumers no longer spontaneously consider them together as part of the same experience. In such cases, promoting the similarity of the stimuli can counterintuitively slow satiation. We propose that this reversal happens because finding similarities leads the consumer to place these episodes into a single ad hoc category for the ongoing experience, thereby helping the consumer fully realize the overall variety inherent across all stimuli. Five studies establish this finding across multiple domains (music, art, and food) and provide process evidence that an ad hoc categorization for the overall experience underlies our effect. Our theory and findings provide insight into how and when similarity can help or hinder satiation, and they clarify the role of ad hoc categorization in this relationship.
6530 |aThị trường.
6530 |aSimilarity.
6530 |aCategorization.
6530 |aVariety.
6530 |aBão hòa
6530 |aHedonic consumption.
6530 |aMối quan hệ của thị trường.
6530 |aPhân loại thị trường.
6530 |aSatiation.
7730 |tJournal of Marketing Research: |gJune 2018, Vol. 55, No. 3,
890|a0|b0|c0|d0

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