TRA CỨU
DDC 658.872
Tác giả CN Hemann, Chuck,
Nhan đề Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Lần xuất bản 2nd ed.
Thông tin xuất bản United States of America : Pearson Education, 2018
Mô tả vật lý xix, 252 p. : ill. ; 24 cm.
Tóm tắt Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value
Thuật ngữ chủ đề Internet marketing
Thuật ngữ chủ đề Social media.
Thuật ngữ chủ đề Marketing-Management
Thuật ngữ chủ đề Tiếp thị-Quản lí
Từ khóa tự do Internet marketing
Từ khóa tự do Truyền thông kĩ thuật số
Từ khóa tự do Tiếp thị qua mạng
Khoa Quản trị kinh doanh và du lịch
Chuyên ngành Marketing
Môn học Phân tích dữ liệu Marketing
Tác giả(bs) CN Burbary, Ken
Địa chỉ 100TK_Tài liệu môn học-MH516014(1): 000140097
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08204|a658.872|bHEM
1001 |aHemann, Chuck,
24510|aDigital marketing analytics : |bmaking sense of consumer data in a digital world / |cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250 |a2nd ed.
260 |aUnited States of America : |bPearson Education, |c2018
300 |axix, 252 p. : |bill. ; |c24 cm.
520 |aDistill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value
65000|aInternet marketing
65000|aSocial media.
65010|aMarketing|xManagement
65017|aTiếp thị|xQuản lí
6530 |aInternet marketing
6530 |aTruyền thông kĩ thuật số
6530 |aTiếp thị qua mạng
690 |aQuản trị kinh doanh và du lịch
691 |aMarketing
692 |aPhân tích dữ liệu Marketing
693 |aTài liệu tham khảo
7001 |aBurbary, Ken
852|a100|bTK_Tài liệu môn học-MH|c516014|j(1): 000140097
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