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DDC
| 658.452 | |
Tác giả CN
| Berinato, Scott. | |
Nhan đề
| Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato. | |
Thông tin xuất bản
| Boston ; Massachusetts : Harvard Business Review Press, 2016 | |
Mô tả vật lý
| 255 p. ; 25 cm. | |
Tóm tắt
| In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business. | |
Thuật ngữ chủ đề
| Visual communication | |
Thuật ngữ chủ đề
| Communication in management | |
Thuật ngữ chủ đề
| Business presentations | |
Từ khóa tự do
| Truyền thông trong quản lí | |
Từ khóa tự do
| Thuyết trình kinh doanh | |
Địa chỉ
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| 005 | 202105041118 |
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| 008 | 081223s2016 vm| vie |
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| 009 | 1 0 |
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| 020 | |a9781633690707 |
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| 041 | 0 |aeng |
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| 044 | |aenk |
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| 082 | 04|a658.452|bBER |
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| 100 | 1 |aBerinato, Scott. |
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| 245 | 10|aGood charts : |bthe HBR guide to making smarter, more persuasive data visualizations / |cScott Berinato. |
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| 260 | |aBoston ; Massachusetts : |bHarvard Business Review Press,|c2016 |
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| 300 | |a255 p. ; |c25 cm. |
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| 520 | |aIn Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business. |
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| 650 | 0 |aVisual communication |
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| 650 | 0 |aCommunication in management |
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| 650 | 00|aBusiness presentations |
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| 653 | 0 |aTruyền thông trong quản lí |
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| 653 | 0 |aThuyết trình kinh doanh |
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| 852 | |a100|bTK_Tiếng Anh-AN|j(2): 000117142-3 |
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| 890 | |a2|b0|c0|d0 |
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