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DDC
| 658.8343 | |
Tác giả CN
| Jaffe, Joseph, | |
Nhan đề
| Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. | |
Thông tin xuất bản
| Hoboken, N.J. : John Wiley & Sons, 2007 | |
Mô tả vật lý
| xix, 300 p. ; 23 cm. | |
Phụ chú
| Sách quỹ châu Á. | |
Tóm tắt
| With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives | |
Thuật ngữ chủ đề
| Business communication | |
Thuật ngữ chủ đề
| Customer relations | |
Thuật ngữ chủ đề
| Relationship marketing | |
Thuật ngữ chủ đề
| Quản trị kinh doanh-Tiếp thị-Khách hàng-TVĐHHN. | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Tiếp thị | |
Từ khóa tự do
| Kinh doanh | |
Từ khóa tự do
| Khách hàng | |
Từ khóa tự do
| Business communication | |
Từ khóa tự do
| Customer relations | |
Địa chỉ
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| 044 | |axxu |
|---|
| 082 | 04|a658.8343|bJAF |
|---|
| 100 | 1 |aJaffe, Joseph,|d1970. |
|---|
| 245 | 10|aJoin the conversation :|bHow to engage marketing-weary consumers with the power of community, dialogue, and partnership /|cJoseph Jaffe. |
|---|
| 260 | |aHoboken, N.J. :|bJohn Wiley & Sons,|c2007 |
|---|
| 300 | |axix, 300 p. ;|c23 cm. |
|---|
| 500 | |aSách quỹ châu Á. |
|---|
| 520 | |aWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives |
|---|
| 650 | 00|aBusiness communication |
|---|
| 650 | 00|aCustomer relations |
|---|
| 650 | 00|aRelationship marketing |
|---|
| 650 | 17|aQuản trị kinh doanh|xTiếp thị|xKhách hàng|2TVĐHHN. |
|---|
| 653 | 0 |aMarketing |
|---|
| 653 | 0 |aTiếp thị |
|---|
| 653 | 0 |aKinh doanh |
|---|
| 653 | 0 |aKhách hàng |
|---|
| 653 | 0 |aBusiness communication |
|---|
| 653 | 0 |aCustomer relations |
|---|
| 852 | |a100|bTK_Tiếng Anh-AN|j(1): 000075203 |
|---|
| 890 | |a1|b0|c0|d0 |
|---|
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