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Essentials of research design and methodology / Geoffrey R. Marczyk, David DeMatteo, David Festinger. Hoboken : Wiley, 2010xi, 321 p. ; 22 cm.Master the essential skills for designing and conducting a successful research project Essentials of Research Design and Methodology contains practical information on how to design and conduct scientific research in the behavioral and social sciences. This accessible guide covers basic to advanced concepts in a clear, concrete, and readable style. The text offers students and practitioners in the behavioral sciences and related disciplines important insights into identifying research topics, variables, and methodological approaches
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