Dòng Nội dung
1
Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
London : Kogan Page, 2019
xxvii, 283 p. ; 24cm.

Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.


2
Business communication / Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune,...
New York : McGraw Hill, 2023
xxviii, 596 p. ; 28 cm.
3
Conversation transformation : recognize and overcome the 6 most destructive communication patterns / Ben E. Benjamin, Amy Yeager, Anita Simon.
New York : McGraw-Hill, 2012
viii, 246 p. : ill. ; 23 cm.

Failed conversations can take a heavy toll on our professional and personal lives. This helpful book offers practical guidelines for managing the six most common conversation killers so you can replace unconstructive habits with more effective responses
4
Financial accounting : tools for business decision making / Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
[Hoboken, N.J.] : Wiley, c2019
xiv, various pagings [500p.] : ill. ; 28 cm.
5
Financial risk management : applications in market, credit, asset and liability management and firmwide risk / Jimmy Skoglund, Wei Chen.
New Jersey : Wiley, 2015
xvii, 557 p. ; 26 cm.