Dòng Nội dung
1
A framework for marketing management / Philip Kotler , Kevin lane Keller.
Upper Saddle River, N.J. : Prentice Hall, c2003
(chapter 2)20-321 p. ; 30 cm.
2
ABC’s of relationship selling through service / Charles M. Futrell.
New York : McGraw-Hill/Irwin, c2005
xxii, 548 p. : ill. ; 26 cm.
3
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
New York, NY : Routledge, 2013
xxiv, 498 p. : ill. ; 25 cm.
4
Contemporary marketing / Louis E. Boone, David L. Kurtz.
Mason, Ohio : South-Western, 2001
1 v. (various pagings) : col. ill. ; 29 cm.
5
Managing services marketing : text and readings / John E.G. Bateson, Douglas Hoffman.
Fort Worth : Dryden Press, ©1999
xvi, 471 p. : ill. ; 29 cm.