Dòng Nội dung
1
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Englewood Cliffs, NJ : Prentice Hall, c1994
xix, 684 p. : ill. (some col.) ; 27 cm.
2
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Boston : Houghton Mifflin, c1997
xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
3
Consumer behavior : a framework = 消费者行为学简明敎程 / John C Mowen, Michael Minor.
淸华大学出版社, Beijing : Qing hua da xue chu ban she, 2004
xviii, 354 p. : ill., map ; 24 cm.
4
Consumer behavior : concepts and applications / David L. Loudon, Albert J.Della Bitta.
New York : McGraw-hill, 1993
788 p. : ill. + maps; 25 cm.