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1
Business services in Vietnam / Dorothy Ridle; Trần Vũ Hoài; Mekong Project Development Facility; Thien Ngan (Galaxy) Co.Ltd.
Hanoi, Vietnam : Mekong Project Development Facility, 1998.
xii, 85 pages : illustrations ; 30 cm.
Mekong Project Development Facility

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2
Managing services marketing : Text and readings / John E G Bateson.
Fort Worth : The Dryden Press, cop., 1995
680 p. ; 26 cm.

This edition covers topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature.
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3
Services Marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Boston : McGraw Hill, c2009
xxviii, 708 p. ; 26 cm.


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4
Services marketing : Text, cases and readings / Chirstopher H. Lovelock.
Englewood Cliffs, NJ : Prentice Hall, 1991
526 p. ; 24 cm.


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5
Uncommon service : how to win by putting customers at the core of your business / Frances Frei, Anne Morriss.
Boston, Mass. : Harvard Business Review Press, 2012
x, 247 p. : ill. ; 24 cm.

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
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