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Consumer behaviour : Implications for marketing strategy / Cathy M Neal, Pascale G Quester, Del I Hawkins. Sydney : McGraw-Hill Australia, 2006xxxii, 668 p. : illustrations (somec color) ; 27 cm.Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes cases from New Zealand.
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Crisis communications : a casebook approach / Kathleen Fearn-Banks. Lawrence Erlbaum Associates : Mahwah, N.J., 2007342 p. ; 29 cm."Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Foam-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement."
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