Dòng Nội dung
1
Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter.
Englewood Cliffs, N.J. : Prentice Hall, c1993
xxvii, 819 p. : ill., maps ; 25 cm.
2
Marketing strategy / O C Ferrell, Michael D Hartline.
Mason, Ohio : Thomson South-Western, 2005.
xx, 628 p. ; 26 cm