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Consumer behaviour : Implications for marketing strategy / Cathy M Neal, Pascale G Quester, Del I Hawkins. Sydney : McGraw-Hill Australia, 2006xxxii, 668 p. : illustrations (somec color) ; 27 cm.Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes cases from New Zealand.
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