Dòng Nội dung
1
Marketing analysis & decision making : text and cases with spreadsheets / Darral G. Clarke.
San Francisco CA : Scientific Press, 1993
391 p. : ill. ; 25cm.
2
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.
Indianapolis, IN : John Wiley & Sons, 2014
xxx, 690 p ; 30 cm.