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Invisible influence : the power to persuade anyone, any time, anywhere / Kevin Hogan. Hoboken, New Jersey : Wiley, 2013xii, 211 p. ; 23 cm.Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively.
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Yếu tố văn hóa trọng dạy- học ngoại ngữ = Cultural factors in the teaching and learning of foreign languages / Nguyễn Đăng Sửu.
// Ngôn ngữ và đời sống. 2014, Số 12 (230). 2014tr. 65-70 In the teaching and learing og foreign languages, learners not only have good knowledge of the langugages they are going to deal with but understand profoundly their cultures as well, since cultural factors exert major impacts on their language communication. English people have nomandic culture. They highly appreciate privacy and punctuality. They greatly esteem time, that’s why their languahe has developed systems of times and aspects. Whereas Vietnamese have wet-rice culture. They highly appreciate their relatives. They love saving face, polite and indirect communication. They above-mentioned proves that Vietnamese learners of English should have a good command of the cultures of these two languages.
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曹操创作对引《诗》传统的发展及其文学影响 = Cao Cao’s Creation on the Development of the Tradition of Quoting The Book of Songs and Its Literature Influence / 张振龙.
// Journal of Huazhong normal University. Vol.54, No.2(2015) 2015.77-85 p. According to the statistic of all the existing works of Cao Cao,there are 26 times of quoting The Book of Songs,which not only embodies Cao Cao’s inheritance of the tradition of quoting The Book of Songs,but also prominently reveals Cao Cao’s contributions to the development of the tradition of quoting The Book of Songs by previous generation scholars in some ways,such as the form of quotation,the context and the way and degree of emotional participation.Cao Cao’s contributions mainly reflects in these aspects:less direct quotations,more general references;less practical quotations,more literary references.And Cao Cao’s quoting The Book of Songs put more attention on emotional color and aesthetic characteristics which makes great influence on scholars at that time and later.Because Cao Cao was deeply influenced by both the traditional factors and the ideas in the new era.So examined from a historical angel,the quoting of The Book of Songs in Cao Cao’s creation plays an important role in the development and inheritance of scholars’ tradition of quoting The Book of Songs in ancient time.
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