Dòng Nội dung
1
Marketing 01/02 / John E Richardson.
Guilford, Conn.: McGraw Hill/Dushkin, 2001
x, 229 p. : ill; 28 cm.
2
Marketing management : knowledge and skills / J Paul Peter, James H Donnelly.
Boston : McGraw-Hill Irwin, 2009
xvii, 782 p. : ill. (some col.), col. map ; 26 cm.
3
Strategic marketing planning / Peter Reed
South Melbourne : Thomson Learning, 2006
327 p. ; xi, 29 cm.

Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.