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Heuristics in analytics : a practical perspective of what influences our analytical world / Carlos Andre Reis Pinheiro, Fiona McNeill.
Hoboken, New Jersey : Wiley, 2014
(xxiv, 225 p. : ill. ; 24 cm.

Employ heuristic adjustments for truly accurate analysis. Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand.