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Advertising by design : generating and designing creative ideas across media / Robin Landa.
Hoboken, New Jersey : Wiley, 2022
xii, 273 p. : ill. ; 28cm.

The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry
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Graphic design solutions / Robin Landa ; [foreword by Philip Meggs].
Albany : Delmar Publishers, c1996
xv, 301 p., [16] p. of plates : ill. (some col.) ; 28 cm.

This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success. Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning. Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa s style and substance in a special foreword.