DDC
| 658.872 |
Tác giả CN
| Hemann, Chuck, |
Nhan đề
| Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
Lần xuất bản
| 2nd ed. |
Thông tin xuất bản
| United States of America : Pearson Education, 2018 |
Mô tả vật lý
| xix, 252 p. : ill. ; 24 cm. |
Tóm tắt
| Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value |
Thuật ngữ chủ đề
| Internet marketing |
Thuật ngữ chủ đề
| Social media. |
Thuật ngữ chủ đề
| Marketing-Management |
Thuật ngữ chủ đề
| Tiếp thị-Quản lí |
Từ khóa tự do
| Internet marketing |
Từ khóa tự do
| Truyền thông kĩ thuật số |
Từ khóa tự do
| Tiếp thị qua mạng |
Khoa
| Quản trị kinh doanh và du lịch |
Chuyên ngành
| Marketing |
Môn học
| Phân tích dữ liệu Marketing |
Tác giả(bs) CN
| Burbary, Ken |
Địa chỉ
| 100TK_Tài liệu môn học-MH516014(1): 000140097 |
|
000
| 00000nam#a2200000u##4500 |
---|
001 | 69534 |
---|
002 | 20 |
---|
004 | 43B0B734-C605-445C-A69C-E7460919D001 |
---|
005 | 202403040923 |
---|
008 | 240226s2018 xxu eng |
---|
009 | 1 0 |
---|
020 | |a0789759608 |
---|
020 | |a9780789759603 |
---|
039 | |a20240304092340|bhuongnt|c20240301100812|dtult|y20240226164906|zmaipt |
---|
041 | 0 |aeng |
---|
044 | |aenk |
---|
082 | 04|a658.872|bHEM |
---|
100 | 1 |aHemann, Chuck, |
---|
245 | 10|aDigital marketing analytics : |bmaking sense of consumer data in a digital world / |cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
---|
250 | |a2nd ed. |
---|
260 | |aUnited States of America : |bPearson Education, |c2018 |
---|
300 | |axix, 252 p. : |bill. ; |c24 cm. |
---|
520 | |aDistill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value |
---|
650 | 00|aInternet marketing |
---|
650 | 00|aSocial media. |
---|
650 | 10|aMarketing|xManagement |
---|
650 | 17|aTiếp thị|xQuản lí |
---|
653 | 0 |aInternet marketing |
---|
653 | 0 |aTruyền thông kĩ thuật số |
---|
653 | 0 |aTiếp thị qua mạng |
---|
690 | |aQuản trị kinh doanh và du lịch |
---|
691 | |aMarketing |
---|
692 | |aPhân tích dữ liệu Marketing |
---|
693 | |aTài liệu tham khảo |
---|
700 | 1 |aBurbary, Ken |
---|
852 | |a100|bTK_Tài liệu môn học-MH|c516014|j(1): 000140097 |
---|
856 | 1|uhttp://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000140097thumbimage.jpg |
---|
890 | |a1|b0|c0|d0 |
---|
| |
Dòng |
Mã vạch |
Vị trí |
Giá sách |
Ký hiệu PL/XG |
Phân loại |
Bản sao |
Tình trạng |
Thành phần |
1
|
000140097
|
TK_Tài liệu môn học-MH
|
MH MAR
|
658.872 HEM
|
Tài liệu Môn học
|
1
|
Tài liệu chỉ đọc tại Thư viện
|
|
Không có liên kết tài liệu số nào
|
|
|
|