 |
DDC
| 910.688 | |
Tác giả CN
| Horner, Susan | |
Nhan đề
| Consumer behaviour in tourism / Susan Horner, John Swarbrooke | |
Lần xuất bản
| 4th ed. | |
Thông tin xuất bản
| Abingdon, Oxon ; New York, NY : Routledge, 2021 | |
Mô tả vật lý
| xv, 484p. : ill. ; 25cm. | |
Tóm tắt
| "Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism" | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Consumer behavior | |
Thuật ngữ chủ đề
| Du lịch-Hành vi khách hàng | |
Từ khóa tự do
| Du lịch | |
Từ khóa tự do
| Consumer behavior | |
Từ khóa tự do
| Hành vi khách hàng | |
Khoa
| Quản trị kinh doanh và du lịch | |
Chuyên ngành
| Quản trị dịch vụ du lịch và lữ hành | |
Môn học
| Marketing Du lịch | |
Môn học
| Hành vi Khách Du lịch | |
Tác giả(bs) CN
| Swarbrooke, John | |
Tác giả(bs) CN
| Swarbrooke, John | |
Địa chỉ
| 100TK_Tài liệu môn học-MH516013(1): 000123542 |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 64841 |
|---|
| 002 | 20 |
|---|
| 004 | EF3A150C-3B4D-4B2B-9EC6-A9C363DF1D87 |
|---|
| 005 | 202203250924 |
|---|
| 008 | 220301s2021 enk eng |
|---|
| 009 | 1 0 |
|---|
| 020 | |a9780367495596 |
|---|
| 020 | |a9780367495633 |
|---|
| 020 | |a9781003046721 |
|---|
| 039 | |a20220325092401|btult|c20220315140122|dhuongnt|y20220301102800|zmaipt |
|---|
| 041 | 0 |aeng |
|---|
| 044 | |aenk |
|---|
| 082 | 04|a910.688|bHOR |
|---|
| 100 | 1 |aHorner, Susan |
|---|
| 245 | 10|aConsumer behaviour in tourism / |cSusan Horner, John Swarbrooke |
|---|
| 250 | |a4th ed. |
|---|
| 260 | |aAbingdon, Oxon ; New York, NY : |bRoutledge, |c2021 |
|---|
| 300 | |axv, 484p. : |bill. ; |c25cm. |
|---|
| 520 | |a "Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism" |
|---|
| 650 | 00|aTourism |
|---|
| 650 | 00|aConsumer behavior |
|---|
| 650 | 17|aDu lịch|xHành vi khách hàng |
|---|
| 653 | 0 |aDu lịch |
|---|
| 653 | 0 |aConsumer behavior |
|---|
| 653 | 0 |aHành vi khách hàng |
|---|
| 690 | |aQuản trị kinh doanh và du lịch |
|---|
| 691 | |aQuản trị dịch vụ du lịch và lữ hành |
|---|
| 692 | |aMarketing Du lịch |
|---|
| 692 | |aHành vi Khách Du lịch |
|---|
| 693 | |aGiáo trình |
|---|
| 700 | 1 |aSwarbrooke, John |
|---|
| 700 | 1|aSwarbrooke, John |
|---|
| 852 | |a100|bTK_Tài liệu môn học-MH|c516013|j(1): 000123542 |
|---|
| 856 | 1|uhttp://lib.hanu.vn/kiposdata1/bookcover/tailieumonhoc/000123542thumbimage.jpg |
|---|
| 890 | |a1|b0|c0|d0 |
|---|
| |
| Dòng |
Mã vạch |
Vị trí |
Giá sách |
Ký hiệu PL/XG |
Phân loại |
Bản sao |
Tình trạng |
Thành phần |
|
1
|
000123542
|
TK_Tài liệu môn học-MH
|
MH DLLH
|
910.688 HOR
|
Tài liệu Môn học
|
1
|
Tài liệu chỉ đọc tại Thư viện
|
|
Không có liên kết tài liệu số nào
|
|
|
|