 |
DDC
| 659.1 | |
Tác giả CN
| Landa, Robin | |
Nhan đề
| Advertising by design : generating and designing creative ideas across media / Robin Landa. | |
Lần xuất bản
| 4th ed. | |
Thông tin xuất bản
| Hoboken, New Jersey : Wiley, 2022 | |
Mô tả vật lý
| xii, 273 p. : ill. ; 28cm. | |
Tóm tắt
| The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry | |
Thuật ngữ chủ đề
| Creative ability in business | |
Thuật ngữ chủ đề
| Advertising campaigns | |
Thuật ngữ chủ đề
| Advertising | |
Từ khóa tự do
| Quảng cáo | |
Từ khóa tự do
| Chiến dịch quảng cáo | |
Từ khóa tự do
| Sáng tạo trong marketing | |
Khoa
| Quản trị kinh doanh và du lịch | |
Chuyên ngành
| Marketing | |
Môn học
| Sáng tạo trong marketing | |
Địa chỉ
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| 082 | 04|a659.1|bLAN |
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| 100 | 1 |aLanda, Robin |
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| 245 | 10|aAdvertising by design :|bgenerating and designing creative ideas across media / |cRobin Landa. |
|---|
| 250 | |a4th ed. |
|---|
| 260 | |aHoboken, New Jersey : |bWiley, |c2022 |
|---|
| 300 | |axii, 273 p. : |bill. ; |c28cm. |
|---|
| 520 | |aThe newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry |
|---|
| 650 | 00|aCreative ability in business |
|---|
| 650 | 00|aAdvertising campaigns |
|---|
| 650 | 00|aAdvertising |
|---|
| 653 | 0 |aQuảng cáo |
|---|
| 653 | 0 |aChiến dịch quảng cáo |
|---|
| 653 | 0 |aSáng tạo trong marketing |
|---|
| 690 | |aQuản trị kinh doanh và du lịch |
|---|
| 691 | |aMarketing |
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| 692 | |aSáng tạo trong marketing |
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| 693 | |aGiáo trình |
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